Raquel Olsson

 

TV News Anchor & Content Creator

Seven years on live national television (85M+ global viewership in over 100 countries)

raqolsson@gmail.com

Los Angeles, CA

 

IMG_4631_Facetune_19-06-2019-14-08-23.pn
Professional Profile

I hosted Culture Express, a live news broadcast with over 85 million viewers worldwide on China Global Television Network (CGTN), the country's flagship international 24-hour English news channel on China's national television network. I currently produce branded content through my consultancy, Royal Rocky Media.

 

Languages

 

English

Mandarin

Work Experience

CONTENT CREATOR & INFLUENCER

Royal Rocky Media 

2019-Current. Los Angeles, USA

​▪️Content Creation & Strategy
▪️Online Engagement & Community Building
▪️Video Production & Direction
▪️Copywriting & News Reporting
▪️Creative Direction & Personal Branding

TELEVISION NEWS ANCHOR

China Central Television 

Culture Express, China Global Television Network 

2012-2018. Beijing, China

  • Host daily live broadcast studio show to over 85 million viewers in more than 100 countries, on China’s official 24-hour English news channel

  • Present news in global entertainment and pop culture. Write and edit content and script.

  • Anchor morning and afternoon handover segments for CCTV News headline newscast, News Desk

  • Conduct live studio interviews with featured guests on current events such as The Oscars, Golden Globe Awards, and the expanding Chinese film industry & art auction market

  • Host exclusive celebrity feature interviews with OneRepublic, T-Pain, The Killers, Sean Kingston, Simple Plan, Far East Movement, late conductor Sir Neville Marriner and DJ Hardwell

  • Write, host and post produce field reports at national events, including Beijing and Shanghai Fashion Week and major music festivals.  Completed every report under next-day airing deadline

  • Co-produced and hosted travel documentary miniseries about UNESCO World Heritage sites (on location)

TELEVISION WEATHER REPORTER

China Central Television 

World Weather UpdateChina Global Television Network

2011-2012. Beijing, China

  • Reported live breaking updates on national disaster typhoons Nanmadol, Muifa & Nesat on China 24, the primetime headline news broadcast on CCTV News

  • Presented four daily world weather forecasts (North America, Europe, Asia, and China) as regular segments on morning, afternoon, and evening live news broadcasts to an international audience.

  • Wrote and presented all reports without teleprompter.

  • Analyzed daily meteorological reports with the China Meteorology Bureau.

TELEVISION MARKETING Intern

ABC Television Network

ABC Primetime, Late Night, ABC Studios

2010. Los Angeles, USA

  • Directly assisted EVP Marketing to oversee all programming promotions, including ABC's disruptive relaunch as the first-to-market television network online streaming platform

ADVERTISING ACCOUNT PLANNING Intern

TBWA\Chiat\Day

Infiniti

2010. Los Angeles, USA

  • Learned brand strategy from the creative advertising agency behind Apple

  • Contributed to client pitches with Executive Account Planner by creating consumer reports and concept presentations

EDITORIAL WRITER/CUSTOMER INSIGHT Intern

New Look Ltd. (Fashion Retailer)

2009. London, England

  • Wrote and designed daily fashion news articles for e-commerce website and customer e-newsletter 

  • Compiled weekly and monthly customer insight reports for VP Marketing. Analyzed site’s daily online metrics

MARKETING & SALES Intern

Mix One Studios (Sound Production Studio)

2009. Boston, USA

.

  • Plan strategic partnerships to secure market share in the expansion of Hollywood film production on East coast

  • Help organize promotional event aimed towards influx of movie business due to film tax credit

SUPPLY CHAIN MANAGEMENT Intern

Li & Fung Ltd. 

2008. Hong Kong, China

  • Completed corporate Product Development and Merchandising Training program from the world's top global supply chain management company

  • Trained to facilitate sourcing and manufacturing of a vast variety of products for global retailer clients including Target, Walmart, Starbucks and Gap

  • Learned the company supply model, from product development to sourcing and worldwide distribution

Education

BOSTON UNIVERSITY, College of Communication (Boston, USA)

Bachelor of Science in Advertising

Concentration in Writing

  • Teaching Assistant, Entertainment Promotions & Advertising Class

  • Creative Director, Boston University Advertising Club

 

BEIJING NORMAL UNIVERSITY (Beijing, China)

Accelerated Mandarin Language Intensive Program 

 
 

2010 - present

2010 - present